Privacy policy
Last updated October 2026
This policy explains how ASK Advisors Ltd ("we", "us") uses personal information collected through this website and when you contact us. We are the data controller for that information and are registered with the Information Commissioner's Office under number ZB754629.
If you become a client, our engagement letter and its privacy terms also apply and explain how we handle the information needed to provide our services.
Who we are
ASK Advisors Ltd, company number 15966666, registered in England and Wales. You can contact us about privacy at info@askadvisors.co.uk.
What we collect and why
| Information | Why we use it | Lawful basis |
|---|---|---|
| Details you enter in our contact form: name, email, phone number, the type of business, approximate turnover and your message | To reply to your enquiry and, if you ask us to, prepare a proposal | Our legitimate interest in responding to enquiries, and steps you ask us to take before entering a contract |
| Details you give when booking a call through Calendly, such as your name, email and any answers to booking questions | To arrange and prepare for the call | As above |
| Emails and call notes | To keep a record of our conversations and follow up as agreed | Our legitimate interest in managing enquiries and client relationships |
| Technical information such as your IP address and browser type | To deliver the website securely, prevent spam and abuse, and produce anonymous visitor statistics | Our legitimate interest in running a secure and reliable website |
We do not use your information for automated decision making, and we do not sell it to anyone.
Analytics
We use Cloudflare Web Analytics to understand how the website is used, for example which pages are visited and where visitors come from. It does not use cookies and does not identify you personally.
Who we share it with
We use a small number of trusted providers to run the website and handle enquiries:
- Cloudflare, which hosts the website, protects it from spam and attacks, stores contact form submissions and provides anonymous analytics
- Calendly, which provides the booking calendar
- Our email delivery provider, which sends us a notification when you submit the contact form
Some of these providers are based in, or process data in, the United States. Where information is transferred outside the UK, we rely on recognised safeguards such as the UK Extension to the EU-US Data Privacy Framework or the International Data Transfer Agreement.
We may also share information where the law requires it, for example with HMRC or a regulator.
How long we keep it
If you contact us and do not become a client, we keep your enquiry for up to 12 months and then delete it. If you become a client, we keep records for as long as the law and our professional rules require, which for many records is at least five or six years after our work ends.
Your rights
You have the right to:
- ask for a copy of the information we hold about you
- ask us to correct information that is wrong
- ask us to delete your information, where we have no legal reason to keep it
- object to us using your information, or ask us to restrict how we use it
- ask us to transfer information you gave us to another organisation
To use any of these rights, email info@askadvisors.co.uk. We will reply within one month.
Complaints
If you are unhappy with how we have handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it last changed.